In the e-Commerce business, an advertiser is one who runs his advertisements on publishers' websites.

Anchor text is the text you see for a clickable link. That is usually underlined to call your attention to it, but nowadays with all the trendy "kewl" web design using css (cascading style sheets), the fact that a link is there to click on may not be apparent until you run your mouse over it. The "css (cascading style sheets)" text just above is anchor text for a link that, when you click on it, takes you to a short definition of "css" on this page. For an example of a trendy "kewl" use of css, go to the very top of this page and run your mouse over the heading "e-COMMERCE BUSINESS". When you do so, you will see the text become underlined, and if you click on it, you will be taken to the home page of this site.

Using descriptive anchor text for links from one page to another on your sites is much better than a generic "click here". "Click here" means nothing to search engines, where descriptive anchor text will help greatly in improving the search engine ranking of the destination page.

"Bot" is short for "robot". One type of bot is software used to visit and index the content of web sizes. This information is gathered and used by search engines to provide lists of (hopefully) relevant web pages to searchers. This information is also gathered by services such as Google AdSense to enable providing contextual advertising to website publishers.

Other bots are designed for various nefarious purposes, such as attempting to access financial accounts and information, to send spam e-mails, submit spam blog posts and comments, etc.

In the e-Commerce business, a click is a click on an advertisement that sends the user (clicker) to a page on the advertiser's web site.

Advertising placed on web pages according to the content as determined by keywords on the web pages.

Cost per Action. The CPA is the amount an advertiser pays when a user completes a certain action. This can be for just a click on an advertisement, but usually requires some further action after getting to the advertiser's page, such as submitting a form or making a purchase.

The CPM is the amount an advertiser pays for every 1000 times a user views an advertisement and an impression is recorded. That is, it is the Cost per Thousand impressions. Compare to eCPM.

The "M" in "CPM" is an holdover from pre-computer days as an abbreviation for thousand, and is still used much in the financial area. It is the Roman Numeral for 1000. "K" (kilo) is the abbreviation used for 1000 in the computer world and in weights and measures worldwide except in the U.S.A. and a few other countries.

The frequency of crawling your site. Supposedly, the Google crawler will crawl a page every 90 days as the default frequency. (THAT IS ONLY EVERY THREE MONTHS!!). But if the content has changed since the last crawl, it will crawl more frequently. Some sites with frequent changes are eventually crawled daily. If you have changed your site, you could try to get Google to crawl it sooner by notifying them that your site has changed, at Google Add URL.

Cascading Style Sheets are an addition to HTML that allows web designers to have more control over the appearance of web pages. Colors, sizes, and faces of fonts can be specified so that they do not have to be called out repeatedly in the main HTML for a page. Many other attributes can also be controlled. Different browsers frequently render pages differently, so the css specifications override the default behaviour of a browser for a more consistent web page appearance between browsers.

If the style information is extensive, it can be put into a separate file to be called in the header of a web page. So you will see something like this:

  <link rel="stylesheet" 
              href="http://xxxxxxxxxxx.com/wp-content/themes/xxxxxx/style.css" 
              type="text/css" media="all" /> 

If the style information is less extensive, it may be in the actual page itself. You can see an example in the HTML source code for this page. You can "View | Page Source" in the browser and then look for "style type" in the source code.

The URL to which an advertisement links. This is the page a user sees when he clicks through to an advertiser's site from an advertisement on a publisher's web page.

Daily Target Income.

The trading of goods and services over the Internet.

Frequently Asked Question(s). To save time handling pre-order questions, post-order questions, and support, FAQs, to be effective, should result from an on-going process of refinement derived from prospect and customer queries and complaints.

Many marketers disparage FAQs and don't post them because they say no one reads them. Others are just too lazy. Still others just don't give a crap about the customer after they make a sale; they just hope the customer will give up without demanding a refund.

My guess is that most people do try to find and read FAQs, but because they are usually so hard-to-find and so poorly written and organized (searchable), that they give up and then call customer service, after all. Really, don't you think most people would rather spend just a few moments on-line to get the information they need from easily found and well-constructed FAQs as opposed to waiting ten, fifteen plus minutes on hold, only to end up talking to some doofus in Appalachia, or some wog in India whose accent they have to struggle to decipher?

The IP address assigned to a computer generally reveals at least its approximate location (country). Using that information, advertisements shown on web pages can be determined dynamically according to users' locations.

Internet Marketing.

A keyword (key word), for a webpage (web page), can actually be just one word or several words. Several words would be more accurately called a keyphrase (key phrase), but common usage still refers to such as a keyword.

A keyword is what a user enters into a search engine (e.g., Google or Ask.com) search window when he is searching for information. Your web pages should, therefore, contain appropriate keywords to help the search engine serve up appropriate SERP pages to the user.

A rule of thumb is that your keyword phrases that you want the search engines to find for your users should not exceed five words. Users search on one word most frequently, two words less frequently, three words even less frequently... and rarely on six words or more.

Minimum Advertised Price. If you are in the product business, selling to distributors rather than direct response, to prevent excessive price discounting, you may want to set a MAP in your General Terms & Conditions. You can't control selling prices, but you can control the advertised prices.

Made For AdSense. Websites designed specifically to generate Google AdSense clicks, with content being a secondary concern, if at all.

Monthly Target Income.

A page impression is generated each time a users views a page displaying advertisements. (Assuming the page is set up for tracking.) This is different from ad impressions in that if a page contains four adverts, the count will be one page impression and four ad impressions.

Private Label Rights. Refers to articles (private label articles) written by others that you can use on your web pages in order to add content. Unless you edit them, they will be the same as everyone else's using the same article. That means that Google and other search engines will see the article as "similar results" (duplicate content) and your pages probably not be shown in SERP - Search Engine Results Pages. To avoid that penalty and to generate even more versions that you can post or email to other sites, you need an article rewriter such as the Articles Unique Article Generator.

Public Service Ads. If you, as an ad publisher, are running Google AdSense ads, if they can't serve a targeted ad to your ad spot, they will by default fill the spot with a PSA for a non-profit organization. When a user clicks on one of those, you don't get any earnings for the click. You can, however, modify the AdSense javascript to have Google get and serve one of your own alternate ads for one of your own products or an affiliate program.

The right to resell material, especially on-line Private Label Rights (PLR) material such as e-books and videos. The purchaser from the author or owner may resell the material to others, but in contrast to Master Resale Rights material, a person buying from the Resale Rights holder does not have the right to resell the material.

Search Engine Results Page. Search Engine Results Placement. The page that returned by Google, Ixquick, Ask, or other search engine as a result of what the user entered to search for. Hopefully, your page link(s) will be placed on the first page of ten results. Or at least in the next few pages. If your pages targeting users searching for pages like yours are not placed on the first few SERP pages, they may as well not be there at all. You've got Search Engine Optimization work to do.

Target Daily Income.

(Uniform Resource Locator) The alpha-numeric address used to locate a website.